High Values with High Noon Coffee Roasters

High Noon Coffee Roasters: Craft Coffee in Asheville

Asheville’s coffee culture thrives on creativity, craftsmanship, and community. High Noon Coffee Roasters reflects that spirit through small-batch roasting and thoughtful sourcing. At The Restoration Asheville, guests can experience these locally roasted beans daily at The Rise Coffee Bar or in the comfort of their suite.

The story behind High Noon begins with roaster Anna Beth, whose fascination with machinery and craft eventually led her into the world of coffee roasting. Today, her roastery produces carefully developed roast profiles that highlight the character of each bean while celebrating Asheville’s thriving coffee scene.


From Machinery to Coffee Roasting

Before entering the coffee industry, Anna Beth developed an appreciation for machines and craftsmanship while growing up around her father’s sawmill. That early exposure to engineering and hands-on work shaped how she approaches coffee roasting today.

When she first watched coffee roasting in action, she immediately recognized the same mechanics and precision she admired in industrial machinery. As she explains, the process blends science, art, and constant experimentation.

Every roast involves adjusting variables such as temperature, airflow, and timing. Because of this, each batch becomes a creative process. That mix of art and engineering continues to inspire her work with High Noon Coffee Roasters.


Building High Noon Coffee Roasters in Asheville

Armed with two art degrees and a passion for craftsmanship, Anna Beth eventually moved to Asheville to pursue coffee roasting full time. After completing professional roasting training and an apprenticeship, she launched High Noon Coffee Roasters.

Today the company focuses on small-batch roasting, which allows for greater control and experimentation. This approach also enables the roastery to tailor roast profiles for specific collaborations and hospitality partners.

High Noon sources beans from carefully selected farms and roasts them in small quantities. The result is coffee that highlights unique flavor notes while maintaining consistent quality.


Coffee at The Rise Coffee Bar in Asheville

Guests staying at The Restoration Asheville can experience High Noon Coffee Roasters at The Rise Coffee Bar, located inside the hotel. The collaboration reflects the hotel’s commitment to showcasing local makers and artisans.

For the hotel rooms and café, Anna Beth created a custom blend designed to appeal to both coffee enthusiasts and casual drinkers. The goal was simple: create a coffee that tastes excellent whether someone savors it slowly or simply needs a warm cup before heading out for the day.

As a result, guests can enjoy locally roasted coffee every morning without leaving the property.


A Thoughtful Approach to Daily Coffee

Despite the complexity of roasting, Anna Beth’s own coffee ritual remains surprisingly simple. Her mornings often begin early with a carefully prepared pour-over.

However, she admits that the coffee sometimes sits untouched while she waters plants or spends time with her dogs. She enjoys coffee that stays sweet even when it cools.

That philosophy reflects the spirit of High Noon Coffee Roasters: create coffee that fits naturally into everyday life.


Experience Local Coffee at The Restoration Asheville

Travelers exploring Asheville quickly discover the city’s vibrant coffee culture. From small cafés to independent roasters, coffee plays a central role in the community’s creative energy.

At The Restoration Asheville, guests can enjoy High Noon Coffee Roasters at The Rise Coffee Bar or brew the custom blend directly in their suite. The partnership highlights Asheville’s commitment to craft and collaboration.

To learn more about High Noon Coffee Roasters and their small-batch roasting approach, visit their official website or explore Asheville’s growing network of artisan coffee roasters.