Kick off the holiday season with one of Asheville’s most cherished community traditions: the annual Asheville Holiday Parade. Each year, thousands of locals and visitors line the streets of downtown to celebrate the spirit, creativity, and heart that make this mountain city so special. From the very first notes of the marching bands to the final wave from Santa himself, the parade sets the tone for a festive and joyful season ahead.
This beloved event features an impressive lineup of colorful floats, local performers, dance troupes, civic groups, community organizations, and high-energy marching bands from across the region. The result is a lively, family-friendly spectacle that blends small-town warmth with Asheville’s signature artistic flair. Expect everything from whimsical handmade costumes to holiday characters, musical performances, and creative displays representing the city’s diverse neighborhoods and traditions.
The parade winds right through the heart of downtown Asheville, making it incredibly convenient to enjoy a full morning of celebration just steps from The Restoration Asheville. Guests can take advantage of our unbeatable location by strolling outside to grab a prime viewing spot along the route.
For many, the Asheville Holiday Parade marks the true beginning of the holiday season—a moment when the community comes together to embrace joy, gratitude, and connection. Whether you’re visiting for the weekend or returning year after year as part of your seasonal tradition, the parade offers a magical way to experience Asheville’s holiday spirit up close.
Visit us for coffee at The Rise or warm up afterward at The Draftsman with cocktails and comfort plates. The holidays begin here! Book your stay at The Restoration Asheville.
